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Note: We've updated this resource with free email templates for 2021!
Before you go to an interview, you probably plan your outfit carefully. It's the very first thing your potential employer sees, so it's important to make a good first impression. Maybe you want to wear something that says “trustworthy and professional, but friendly and easy to work with.”
A template is essentially the outfit that emails wear when subscribers first interact with a brand (and many times after that!). Email templates say a lot about the company they represent. Therefore, it is important to choose the ones that convey the right message and feeling.
But you don't want to spend hours sifting through templates or creating one from scratch. That's why we sifted through thousands of options to put together this list of free email templates – they're all effective, great resources to get you started on the right foot!
A comprehensive list of free email templates
MJML
MJML (Mailjet Markup Language) is a framework developed by the folks at Mailjet that makes it easy to create responsive emails without extensive programming knowledge. All you need is basic knowledge of HTML and CSS.
They've put together a library of responsive email templates designed for specific purposes – for example, referral, welcome, and holiday emails. You don't need an account to use these templates. Simply select one, convert MJML to HTML with one click, and use it with the ESP of your choice.
Create your own responsive email templates for free!
Mailjet also offers its own free email template builder that automatically creates a range of traditional MJML and HTML emails: welcome series, transactional emails, free trials, password reset, etc. (Note, that some of the auto-generated templates are specific to SaaS email marketing.) Learn more about using Mailjet's automated template builder.
decoating
Unlayer, a drag-and-drop email builder, offers a variety of premium and free email templates. Finding the right one for your specific needs is easy—you can filter the library by occasion (e.g. 4th of July), usage (e.g. abandoned shopping cart), and industry (e.g. electronics).
You must enter an email address to use the free templates. However, they work with most major ESPs and have been tested with Email on Acid to ensure they look good for all your subscribers. You can also make changes without code if necessary.
MailBakery
MailBakery is a service that codes and designs email marketing templates. They offer both premium and free templates that you can easily customize to suit your goals, audience, and brand.
You can preview each theme live and choose between the free and premium versions (the latter usually offers more content). Additionally, the templates work with all major ESPs, are responsive, and have been tested on over 40 devices and browsers.
Themezy
Themezy offers dozens of free website templates and themes, as well as a variety of email templates. You can preview them on desktop, tablet, and mobile and read reviews from users to help choose the right product for your needs.
Pixel Buddha
Pixelbuddha creates free, high-quality design resources, including email templates, for marketing professionals. Their templates are all responsive, written in HTML and work with most popular ESPs.
ZURB
ZURB has developed an advanced, intuitive front-end framework for websites and email called Foundation. It's clean and extremely responsive, so it's no surprise that the free email templates have the same level of quality.
Each design is super simple and clean, the perfect blank canvas for customization. You can easily preview each individual model to find the perfect fit.
Campaign Monitor
Campaign Monitor offers its own email template builder. You can use the builder for free (no account required) and it does a great job of meeting a variety of needs.
Once you're done creating it, you can import it directly into your Campaign Monitor account or download it for use with the ESP of your choice. Note that you must enter your email address to download the HTML files.
Stripo.email
The Stripo.email editor offers over 700 free email templates, categorized by industry, email type and season. Each template lists the ESPs it works with and indicates whether or not it has been tested with Email on Acid.
The drag-and-drop builder allows you to quickly edit your template. However, you need a free account to export, test, or save your work.
ActiveCampaign
ActiveCampaign is a full-service ESP that offers email marketing, automations, omnichannel marketing, and more. After creating an account, you can access the free template library (with more than 125 designs!).
The templates are organized by purpose – such as a newsletter or a holiday email – and all you have to do is customize your information and hit send.
BEE
BEE (Best Email Editor) is a standalone email editor as well as a service embedded in other software. They also offer a ton of beautiful, professional email templates for free that you can filter by usage, industry, and season. You have options for everything from free newsletter templates to webinar invitations and donation requests. And as a bonus, they test all of their templates with Email on Acid, so you can be sure it will work for all your subscribers.
After you find one you like, you can use the drag-and-drop editor to make any necessary changes. Then just download a folder with all the HTML code and images.
99 designs
99 Designs is a platform for outsourcing and crowdsourcing graphic design work. But they also offer a great free template pack on their blog. It includes three types of templates – email newsletter, promotional email and personal notification email – in different colors. All you need to do is enter your email address to download the files. It's the perfect starter pack!
Free email templates
This website lists over 70 free email templates, so it shouldn't be hard to find the right one for you. It's essentially a compilation of options from across the web. Therefore, each template is linked to an external website from which you can download it.
Benchmark email
Benchmark has a range of email marketing tools that include both free and paid plans. They also have a variety of free campaign templates, ranging from the very specific (like a sports newsletter) to the more general (like a promotional email). You can download any free email template of your choice without an account and customize it to your liking.
Email about Acid
Over the years we have put together a foolproof selection of templates. Some of the templates we created in-house, others are created by trusted email developers. The best part? You can use them all for free if you have an Email on Acid account.
But wait; You still have to test it!
All of the free email templates above are designed to give you a head start and save you time when it comes to creating beautiful, effective messages. But even if you use the highest quality template, you still need to test your email.
Why? Because even the smallest change to the code can lead to problems displaying your emails in different browsers and devices. But don't worry; The testing process doesn’t have to be time-consuming either!
Email on Acid lets you quickly preview your emails on popular clients and devices, so you can be sure they look great for every single subscriber. Additionally, you can easily share your email design with customers and stakeholders, check the design for accessibility, and more!
Avoid embarrassing mistakes and get started with Email on Acid.
Author: The Email on Acid Team
Email on Acid's content team is made up of digital marketers, content creators, and real email geeks. Connect with us on LinkedIn, follow us on Facebook, and tweet @EmailonAcid on Twitter for more great email marketing news and great convos.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
