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After months of testing and testing dozens of modifications to its original burger, McDonald's is now unveiling a huge change that customers will notice – the size.
In a Tuesday call with analysts, McDonald's Chief Financial Officer Ian Borden announced the chain would test a larger burger in select markets this year.
“As we continue to expand our leadership in beef, our team of chefs from around the world has created a bigger, more satisfying burger,” Borden said during the call. “We will be testing this burger in a few markets later this year to ensure it is universally popular before rolling it out across the world.”
Related: McDonald's is completely changing its burgers in 2024
This isn't surprising news for McDonald's, as Borden indicated at the UBS Global Consumer and Retail Conference last month that he believes there is a “significant” opportunity to create greater offerings, noting that the chain is looking to do so in the near future past months tried past.
In the mid-90s, McDonald's tried to create “premium” burgers with different toppings and sides (such as the Arch Deluxe), rather than simply making a larger patty.
“We've been trying to take advantage of this opportunity for several years because we thought this opportunity was about premium burgers,” Borden said last month. “We weren’t successful.”
It's been a long time coming, with the chain unveiling a massive growth plan in December that included developing a new version of its burgers with an estimated 50 modifications. The changes were first tested in Australia and select West Coast and Midwest markets in 2023.
Other changes included replacing the Big Mac's sesame seed bun with “butter brioche” and adding more of the popular “special sauce” to each burger.
McDonald's reported positive first-quarter 2024 results on Tuesday, reflecting a quarterly increase in global comparable sales growth of 2%, marking the chain's 13th consecutive quarter of comparable sales growth.
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“As consumers become more discerning with every dollar they spend, we will continue to earn their visits by providing premium, reliable, everyday quality and outstanding execution in our restaurants,” said CEO Chris Kempczinski.
McDonald's was down just over 8% as of Tuesday afternoon.
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